February 18, 2010

The Importance of TRUST

In August 2008 Marc Hogan was bet £1 that he couldn’t become a stand up comic in less than 12 months and perform a one man comedy show at the Edinburgh Comedy Festival in August 2009 for 21 nights. He won the bet!

This week after a Funny Business presentation, I was asked how I would go about creating trust in a business relationship.

In my mind trust is the most important element of any relationship whether it be business, friendship, or even love.

It’s why companies spend millions on their brand and on PR.  Once trust is lost it’s very difficult to get it back (just ask John Terry, Ashley Cole or Toyota).

Trust for me is made up of 5 elements, and can be summed up with this simple acronym (I love a good acronym).

Truth between the interested parties.

Relationships should be mutually beneficial.

Understand and value each other’s point of view.

Solutions based. How can you help each other?

Transparency. No hidden agendas.

My first question at the start of any potential business relationship is to ask:

“What’s important to you when you work with a new partner?”


“When you’ve worked with partners in the past, what did the person, or company do well?”

Listen to their answers and act on them!

Trust begins with great communication but remember, everyone is different – some business relationships will need a status update every day, whilst others may not want to be bothered unless there is an issue.

The only way to find out is to ask!

The other key element to remember is that in order for someone to trust you, you should trust yourself.  Can you deliver on your promises?

A comedy audience can spot a mile off any comedian who isn’t confident with their material.  If you appear nervous so will your audience be.  That’s why it’s really important to prepare. The more prepared you are, the more confidant you will be and that will come across in any situation and help create a strong trusting relationship!

Click here to watch Marc’s showreel. If you would like to find out more about Marc, visit www.marchoganlive.com or to book him for a speaking event please contact your favourite speaker bureau.

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