In August 2008 Marc Hogan was bet £1 that he couldn’t become a standup comic in less than 12 months and perform a one man comedy show at the Edinburgh Comedy Festival in August 2009 for 21 nights. He won the bet!
I’ve just returned from a job in Tenerife (not as glamorous as it sounds, I saw daylight for about an hour!)
Anyway as part of the presentation there was a lot of really interesting stuff about emotions, which I thought I’d share with you! Psychologist Robert Plutchik Professor Emeritus at the Albert Einstein College of Medicine wrote more than 260 articles, 45 chapters and eight books on emotions.
He argued that there are 8 universal emotions:
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Joy (Happiness) & Sadness
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Fear & Anger
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Surprise & Anticipation
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Trust & Disgust
All other emotions are made up of these basic 8. What’s really interesting is that regardless of race, culture, age, sex we are all brilliant at recognising these emotions when we meet people…
As a public speaker and comedian, its really important that I “show not tell” my emotions through my facial expressions and body language as people noticeably respond to my facial expressions (more about that in part 2) and this is incredibly important if you want to change the audience’s emotional state.
What’s even more interesting is that with just a few words you change the way a person thinks, feels, and behaves. The concept is beautifully illustrated in two studies published in the Journal of Personality and Social Psychology.
In the first of these studies, conducted by John Bargh and his colleagues at New York University, participants were asked to rearrange a series of scrambled words to form a coherent sentence. Half of the participants were shown mixed up sentences that contained words relating to the elderly, such as
“grey, wrinkled, croaky,”
The other half of the participants were shown the same mixed up sentences but the words relating to youth, such as
“smooth, shiny, plump, strong, hair…”
Once a participant had carefully worked their way through the sentences and been thanked for taking part, the experimenter gave directions to the nearest set of lifts. The participants thought the experiment was over. In reality, the important part was just about to start. A second experimenter was sitting in the hallway armed with a stop watch. When the participants emerged from the laboratory, the second experimenter secretly recorded the time taken from them to walk down the hallway to the lifts.
Those that just spent time un-scrambling the sentences that contained words relating to old age took significantly longer than those who would spend time with the non-elderly sentences. Just spending a few minutes thinking about words such as wrinkled, grey, bingo, and incontinence, had completely change the way people behaved!
Without realising it those few words added years to their lives and they were walking like elderly people!
A similar study, conducted by Ap Dijksterhuis and Ad Van Knippenberg (Why can’t they be called Smith?) from the University of Nijmegen in Holland, asked participants to spend five minutes jotting down a few sentences about the behaviour, lifestyle, and appearance of a typical football hooligan, whilst others did the exact the same for typical professor.
Everyone was then asked about 40 Trivial Pursuit questions, such as what is the capital of Bangladesh, which country hosted the 1992 Soccer World Cup, and so on.
Those who spent just five minutes thinking about a typical football hooligan managed to answer 46% of the questions correctly, whereas those who wrote about a typical professor were right 60% of the time.
It makes you think, just how we are affected, without even noticing it by what others say to us. How are we affecting our friends, family, colleagues and customers by what we say? Something to think about when you go into your next meeting…
In Part 2 I’ll be sharing how you can affect people’s mood and behaviour through a process called emotional contagion….
Click here to watch Marc’s showreel. If you would like to find out more about Marc, visit www.marchoganlive.com or to book him for a speaking event please contact your favourite speaker bureau.





