February 23, 2010

An Apple A Day…

In August 2008 Marc Hogan was bet £1 that he couldn’t become a stand up comic in less than 12 months and perform a one man comedy show at the Edinburgh Comedy Festival in August 2009 for 21 nights. He won the bet!

The new iPad, beautiful, sleek, cool and highly desirable (like a pocket version of Kylie Minogue).

Now maybe you’re a PC or BlackBerry person, but I must confess I’m a Mac fan, I have 2 iPods an iPhone and a Mac Book Pro.

I moved to Mac after my second iPod. I was a victim of the Halo Effect.  I had a positive experience with one Apple product and then moved on to purchasing their premium Mac product, and I’m not the only one.

According to analysts Needham & Co, Mac computer sales have grown by 16.4% in their 4th fiscal quarter of 2009 compared to 2.3% growth in the rest of the PC market.

In 3 years of using Keynote (Apple’s version of PowerPoint) it has never broken, frozen or flashed the blue screen of death (surely it would have been more entertaining if Bill Gates frozen face appeared every time my PC crashed?).

When I present my S.A.L.E.S. course I talk about how customers want to avoid 4 major risks that I call the TRAP:

Technological Risks – Will it be up to the job?

Relationship Risks – Will I have a good relationship with this supplier?

Acknowledgement – Will my peers and friends agree with my purchase?

Price – If it meets all of the above is it a fair price?

Apple appear to have achieved all of the above with the iPhone and iPod.

So as soon as I saw the new iPad I instantly wanted one.

Or did I? I bought an iPhone 3G pretty much when they came out in July 2008 and 11 months later the 3GS arrived which was twice as fast as the launch model.

I know things move pretty quickly on the technology front but on past form how long will it be before iPad 2 launches?

So I’m going to be strong and try and resist. I will feign complete disinterest whilst secretly retiring  to my office to look longingly at it on Apple’s website, and when I can stand it no more I will try and use clear headed logic to avoid buying one.

However like my designs on Kylie Minogue, I fear logic has no part in it …

Click here to watch Marc’s showreel. If you would like to find out more about Marc, visit www.marchoganlive.com or to book him for a speaking event please contact your favourite speaker bureau.

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